Technology should be transparent, and a well-designed digital marketing strategy should not only promote a product or service, but also the vision, quality, and essence of the company itself. Our approach not only drives more leads, but quality leads that convert to customers and higher margins.
We accomplish this task through our hands-on approach to marketing and by providing custom digital marketing solutions that promote your company ultimately providing you with a digital presence that drives results!
Paid search is a great way to drive immediate traffic to your site by ensuring your business shows at the top of search result pages. With paid search, you only pay when a user clicks on your ad, making it a cost-effective advertising venue for almost any business.
The focal point of your digital marketing strategy is your website. In today’s business environment, your website should not only produce the highest quality leads, but also provide a strong validation of your company, your products/services, and your reputation.
Our strategy is to focus on the user experience, independent of where the prospect is in the buying cycle, which has proven to be instrumental in our success in driving higher search rankings, more clicks, more conversions, and ultimately more sales.
SEO should be a primary concern for your business goals. An investment in SEO now can drive traffic, and ultimately revenue, for years to come. With over 2 decades in online marketing, we’ve perfected a comprehensive, multi-pronged approach to successful SEO:
An effective marketing strategy begins with a deep understanding of not just your business goals, but also of your strengths and weaknesses. Our clutch audit process uses both proprietary and commercially available tools to fully evaluate your entire marketing strategy.
This process, with over 10 years of continuous development and improvements, will provide you with substantial results, both immediate and long term.
We will develop and implement (or augment) a testimonial and review solicitation process as well as a review aggregator that searches prominent review sites to automatically curate positive reviews and display them all on your own company website.
Our system helps to keep prospects from leaving your site to find reviews while providing critical validating credentials to the prospect for you and your company. The success of this system can be found in the thousands of testimonials we have garnered for our clients.
We collaborate with our clients to identify goals and KPIs that assist in developing and continuously improving our marketing plan. We will work with you via scheduled reviews, reporting, and feedback for optimal ROI.
We will develop and implement a social media plan for your business (or evaluate and enhance an existing plan) that enhances your digital credibility while also complimenting your reputation management activities.
The social media environment is not a static entity, but rather an ever-changing, dynamic arena which requires a plan optimized for your business model.
Lead Nurturing System (LNS): Our lead nurturing system is designed to not only create more leads but to also increase the quality of leads. This results in:
Our system is designed to also nurture the customer side of your business, helping to generate more referrals, testimonials, reviews, and sales.
We will provide print ad design and placement recommendations along with monthly or quarterly promotion implementation to generate a strong call to action that will create more leads. We will research your local print marketing options and make recommendations based on your budget. We will research your competitors’ regarding print ads and design strategies to help customers call you first, as well as developing content to enhance your strengths vs. your competitors’ weaknesses. (Offers, delivery time, warranties, etc.)
While creating systems to compliment and enhance your current business processes, we often use 3rd party service providers. Many of these services offer volume pricing, providing us the opportunity to offer them to you at a fraction of the cost. Some examples of these services include:
We provide assistance with ad messaging, copy, and graphic editing as necessary to compliment agreed upon marketing plan and activities. We will design ads for all your marketing efforts to give a consistent look and message to enhance branding and awareness.
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